City Varsity “Like school, but cooler”.


This is the latest set of print ads done for City Varsity by Net#work BBDO Cape Town. Mike Pearson, the copywriter responsible for the work, had this to say about the campaign:

The whole premise is “Like school, but cooler” and what we’ve done is taken high school imagery (as that is what their target market sees day in day out) and given it an exciting film and media twist, as this is CityVarsity’s vibe. The ads ran in relevant magazines for school kids wondering what to do after school.


Creative directors: Alexis Beckett, Ivan Johnson, Mike Schalit
Art Directors: Ryan Barkhuizen, Alexis Beckett
Copywriters: Mike Pearson
Illustrator: Lance Daniels
Photographer: Bryan Traylor
Producer: Johan La Grange

Between 10 and 5