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Wicked Pixels new site by Gloo and Wicked Pixels

Wicked Pixels _ 2009-3

Check out the new (oldish by now – launched in May) website for Wicked Pixels.

The project was a collaboration between the Wicked and Gloo teams. Website character designers, music composers, movement directors and animation artists all working and crafting alongside one another. The result a fun, unusual and arresting site which grabs the users attention and transports them to a new world, where a pixel recreates itself into various scenes.
The central theme “from one pixel” is carried through in the navigation the scene transitions. We included a fun “treasure hunt element” with users being required to locate hidden pixels throughout the site. Once found they were rewarded with a one of three hidden desktop patterns.

The site is part of a digital campaign that Gloo designed to launch a new image for the company. The campaign including various email phases as well as innovative downloads to brand the receivers desktop icons.

Do NOT follow this link or you will be banned from the site!