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Heavy Chef course in August

HC course poster
The guys over at World Wide Creative are hosting a digital media workshop in August where brand managers and anyone else can learn a bit more about creating profitable campaigns. It’s something we think is a very valuable skill (as opposed to just having a pretty looking site!) more:

Digital Media – including the ‘new tools’ of marketing: blogs, social networking, bulk emailing, sms and the mobile web – is changing the way businesses are linking to their customers. Consider that:

  • Digital marketing is the fastest growing form of marketing in history
  • There are over 50 million registered SIM cards in circulation in South Africa, with any individuals having more than 5 phone numbers at any one time.
  • There are over 10 million South Africans with internet-enabled cell phones.

The Heavy Chef Project is launching a new digital marketing course tailored for marketers, managers and entrepreneurs: The “Creating Profitable Websites” Course, running from the 12 – 14th of August, in Cape Town. (An early bird special is still available.)

The course is the first to offer a fully practical learning experience, where practitioners in the industry will collaborate with course attendants in the process of conceptualising, strategising, executing and running a digital marketing campaign. At the end of the three days, the course attendants will have initiated an authentic digital campaign, and learned what it means to create a profitable web presence.

The course covers the following:

Day One: Strategy

* Clarifying objectives
* Marketing and branding
* Calls to action
* Personas
* Competitive analysis
* Digital Strategy

Day Two: Development

* Designing for web
* Digital Content
* Managing the development process
(or ‘keeping grumpy programmers happy’)

Day Three: Ongoing

* The campaign toolkit
* Find the gap
* SEO and Link Building
* Social media
* Mobile marketing
* Newsletters
* Analyse this (monitoring for success)

Course dates: 12, 13, 14 August 2009

Cape Town

Click here to book your seat on the Heavy Chef Course, or contact Nicola at 0861 932226.

Delegates who book before the 25th of July will get an 18% discount off the course fee. There are a limited amount of seats available.



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