Despite years of isolation, South African advetising has always been a powerful force with exceptional and uniquely South African creative work. With our digital disability though, we’ve only recently been bombarded by companies that work purely in the digital space. Due to this connectivity shortcoming, we’ve lagged behind compared to the rest of the world. While South African adverts have had some success at the international Cannes Lions awards (with a print and radio win this year), not a single entry on this years Cyber Lions shortlist was a South African campaign.
Our local version of the Cannes Lions Awards, the Loeries, are being awarded at the end of September, a mere two months away. Before the awards though, the judging takes places to weed out the chaff from the wheat. In this episode we speak to three of the judges that spent last Thursday in a darkened room judging the entrants in the digital section. Click play to find the unique way that the entrants were judged as well as what it means to win a Loerie.