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Heavy Chef Redesign

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Heavy Chefs has long been one of the top digital learning hubs in South Africa.

They have recently redesigned their site and it’s looking top class.

Here are their reasonings behind the redesign:

  1. We wanted to focus more on the Heavy Chef Session videos, since the Sessions are the main reason the Heavy Chef has become well known in the industry. We’ve introduced a little video widget on the side so that visitors can quickly digest some Session goodness in their lunch break.

  2. We wanted to make it easy for people to subscribe to the newsletter, and thus allow us to send more invitations out for the Sessions.

  3. We wanted to push the new Heavy Chef Courses which focus on training people how to run profitable digital marketing campaigns.

1. We wanted to focus more on the Heavy Chef Session videos, since the Sessions are the main reason the Heavy Chef has become well known in the industry. We’ve introduced a little video widget on the side so that visitors can quickly digest some Session goodness in their lunch break.

2. We wanted to make it easy for people to subscribe to the newsletter, and thus allow us to send more invitations out for the Sessions.

3. We wanted to push the new Heavy Chef Courses which focus on training people how to run profitable digital marketing campaigns.

We think the new site is looking awesome, what are your thoughts?



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