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Pendoring finalists: Afrikaans advertising standing proud

A force to be reckoned with

The cream of the crop 2009 Pendoring entries, which were judged in Johannesburg last week, has once again shown that as an advertising language, Afrikaans can hold its own in any company.

In the region of forty agencies, advertising schools, freelance copywriters/creatives and smaller creative companies submitted over 300 entries for the fifteenth Pendoring Advertising Awards for excellence in Afrikaans and Truly South African advertising.

The formidable judging panel chaired by the international judge, Gerhard Myburgh of Australia, has selected a total of 51 agency finalists from 14 advertising agencies and 12 student finalists from four tertiary institutions, which brings the total number of finalists to 63.

To facilitate the entry and judging process, the proprietary entry management solution developed by The Loeries was used and all scores were recorded using Apple iPod Touch devices. This judging system ensures a smooth process and by using the Apple devices, error in the ballot counting process is avoided.

In terms of agencies, Draftfcb Johannesburg leads the pack with 16 finalists, followed by its Cape Town counterpart, Draftfcb Cape Town with 13 finalists. The agency group, therefore, boasts no fewer than 29 finalists!

Saatchi & Saatchi Cape Town walked away with five finalists. Ogilvy Johannesburg bagged three finalists, and Ogilvy Cape Town one, bringing the total number of finalists for the Ogilvy-group to four.

The Jupiter Drawing Room has two finalists behind its name, while ‘stable mate’ Black River F.C. has one, bringing the group’s total to three. The Cape Town agency

NINETY9 CENTS Communications also has three finalists to its credit.

Joe Public, who walked away with the Pendoring Prestige Award last year, garnered two finalists this year, while Baie-Lingual Blink Stefanus, MagicWorks, TBWA\Tequila, The President and Volcano Advertising each has one finalist to their names.

In terms of student entries, North West University Potchefstroom Campus reigns supreme with seven finalists, followed by the AAA School of Advertising (Johannesburg campus) with two, Vega The Brand Communications School also with two and the Red & Yellow School of Advertising in Cape Town with one.

According to Myburgh, Executive Creative Director of The Campaign Palace in Melbourne, the radio category and the TV-section of the Truly South African category were particularly strong, and the best work easily caught the eye.

“In general the standard of gold winners was relatively high. Work originally conceptualised and created in Afrikaans, stood out. Mere translations simply didn’t make the grade.”

The Truly South African category yielded the best work in years, reckons Myburgh. “As the work was of a very high standard, there was much debate on prospective gold winners, particularly in the radio category of Truly South African,” he says.

Click more for a list of all the finalists. (Article taken from the Pendoring site)

ALL THE FINALISTS

(in alphabetic order according to the title of the entry)

  • ADVERTISING (ABOVE THE LINE)

    Television/Cinema

    Title: Jan
    Company: Draftfcb Johannesburg
    Client: Vodacom
    Product/service: Rugby
    Agency Art Director: Alan Lewus, Marcus Moshapalo
    Agency Producer: Rachel Andreotti
    Art director and Stylist: Sue Steele
    Copywriters: Morne Strydom, Jacques du Toit, Stefanus Nel, Annette Nel, Grant Sithole, Mohlalifi Lentsoane, Warren Van Rooyen
    Cinematography: Peter Tischhauser
    Creative Director: Alan Lewus, Neo Mashigo
    Director: Alan Irvin
    Editing: Tessa Ford
    Executive Creative Director: Grant Jacobhsen
    Music & Sound: Dave Harris, Robbie Wessels
    Producer: Gary King
    Production Company: Picture Tree
    Title: Jan & Elton
    Company: Draftfcb Johannesburg
    Client: Vodacom
    Product/service: Rugby
    Agency Art Director: Ryan Dupen
    Agency Producer: Rachel Andreotti
    Art director and Stylist: Wayne Smith
    Copywriters: Morne Strydom, Jacques du Toit
    Cinematography: Alard de Smidt, Clive de Klerk
    Creative Director: Alan Lewus, Mimi Cooper
    Director: Alan Irvin
    Editing: Tessa Ford
    Executive Creative Director: Grant Jacobsen
    Music & Sound: Dave Harris, Robbie Wessels
    Producer: Gary King
    Production Company: Picture Tree

    Radio/ Jingles

    Title: Afrienglish
    Company: Draftfcb Johannesburg
    Client: Toyota
    Product/service: Prius
    Creative Director: Brett Morris, Grant Jacobsen
    Executive Creative Director: Brett Morris, Grant Jacobsen
    Copywriter: Jonathan Stilwell
    Agency Producer: Karin Keylock
    Music & Sound: Kitso Moremi
    Production Company: Sonovision Studios
    Title: Draadsitter
    Company: Draftfcb Kaapstad
    Client: Die Burger
    Product/service: Die Burger
    Executive Creative Director: Francois de Villiers
    Copywriter: Eckhard Cloete, Anthony de Klerk
    Agency Producer: Vanessa Parkin
    Director: Anthony de Klerk, Eckhard Cloete
    Music & Sound: B&S Studios
    Producer: Graham Merill
    Production Company: B&S Studios
    Title: Name
    Company: Draftfcb Johannesburg
    Client: Nando’s
    Product/service: Combo
    Creative Director: Brett Morris
    Executive Creative Director: Brett Morris
    Copywriters: Annette Nel, Stefanus Nel
    Agency Producer: Karin Keylock
    Music & Sound: Theo Potgieter
    Production Company: Sterling Sound
    Title: Tannie Emsie
    Company: Draftfcb Johannesburg
    Client: Toyota
    Product/service: Hilux
    Creative Director: Brett Morris, Grant Jacobsen
    Executive Creative Director: Brett Morris, Grant Jacobsen
    Copywriter: Annette Nel, Stefanus Nel
    Agency Producer: Keabetswe Mokoena
    Music & Sound: Grant Harris
    Production Company: Sonovision Studios
    Title: Tweegatjakkals
    Company: Draftfcb Kaapstad
    Client: Die Burger
    Product/service: Die Burger Newspaper
    Director: Anthony de Klerk, Eckhard Cloete
    Executive Creative Director: Francois de Villiers
    Copywriter: Eckhard Cloete, Anthony de Klerk
    Agency Producer: Vanessa Parkin
    Music & Sound: B&S Studios
    Producer: Graham Merill
    Production Company: B&S Studios

    Newspapers

    Title: Bonded by Blonde
    Company: The Jupiter Drawing Room Johannesburg
    Client: Sasol
    Product/service: Springbok Rugby Sponsorship
    Art Director: Saki Piliso
    Creative Director: Tom Cullinan
    Executive Creative Director: Tom Cullinan
    Copywriter: Jeff Tyser
    Stylist: Wigs by Mike & Liz
    Title: Dawid en Goliat
    Company: Draftfcb Kaapstad
    Client: Die Burger
    Product/service: Die Burger Newspaper
    Art Director: Anthony de Klerk
    Executive Creative Director: Francois de Villiers
    Photographer: Anthony de Klerk, Shutterstock
    Production Company: Draftfcb
    Stylist: Bianca de Klerk
    Copywriter: Anthony de Klerk, Eckhard Cloete
    Title: Riaan
    Company: Volcano Advertising
    Client: Artline
    Product/service: Permanent Markers
    Art Director: Charlene Ihmig, Francois Boshoff
    Creative Director: Francois Boshoff, Glenn Jeffery
    Illustrators: Jon Williams
    Copywriter: Annelie Schutte, Lucky du Plessis
    Title: Tweegatjakkals
    Company: Draftfcb Kaapstad
    Client: Die Burger
    Product/service: Die Burger Newspaper
    Art Director: Anthony de Klerk, Eckhard Cloete
    Executive Creative Director: Francois de Villiers
    Copywriter: Anthony de Klerk, Eckhard Cloete;
    Photographer: Chad Henning
    Production Company: Draftfcb

    Magazines

    Title: Kar
    Company: Joe Public
    Client: kalahari.net
    Product/service: Kalahari.net
    Art Director: Louise Hutchinson
    Creative Director: Pepe Marais
    Executive Creative Director: Pepe Marais
    Copywriter: Antoinette Fourie, Ben Shapiro
    Photographer: David Prior
    Title: Maklike Sushi
    Company: Joe Public
    Client: Ocean Basket
    Product/service: Sushi
    Art Director: Simon Keeling, Brendan Hoffmann
    Creative Director: Pepe Marais
    Executive Creative Director: Pepe Marais
    Photographer: Mike Lewis
    Copywriters: Antoinette Fourie, Clint Bechus
    Title: Sport Ikone
    Company: Saatchi & Saatchi Kaapstad
    Client: Sports Illustrated
    Product/service: Sports Illustrated Afrikaanse edition
    Art Director: Katherine Botes
    Executive Creative Director: Anton Crone
    Copywriter: Hanlie Kriel

    Posters

    Title: Draadsitter
    Company: Draftfcb Kaapstad
    Client: Die Burger
    Product/service: Die Burger
    Executive Creative Director: Francois de Villiers
    Art Director: Eckhard Cloete, Anthony de Klerk
    Copywriter: Eckhard Cloete, Anthony de Klerk
    Photographer: Chad Henning
    Production Company: Draftfcb
    Title: Pinkie
    Company: NINETEY9 CENTS
    Client: Checkers
    Product/service: Checkers Wine Route
    Art Director: Terron Schickerling
    Creative Director: Marius van Rensburg
    Copywriter: Hansie Smit, Derick Muller
    Title: Rose
    Company: NINETY9 CENTS
    Client: Checkers
    Product/service: Checkers Wine Route
    Art Director: Terron Schickerling
    Creative Director: Marius van Rensburg
    Copywriter: Hansie Smit, Derick Muller

    Outdoor

    Title: Matiesous
    Company: Draftfcb Kaapstad
    Client: Klipdrift
    Product/service: Klipdrift Export Brandy
    Agency Art Director: Anthony de Klerk
    Executive Creative Director: Francois de Villiers
    Copywriter: Anthony de Klerk, Marius van Rensburg
    Agency Producer: Vanessa Parkin
    Photographer: Chad Henning

    Online advertising

    Title: Beheer wat jou kinders sien
    Company: Draftfcb Johannesburg
    Client: Vodacom
    Product/service: Adult Content Management
    Agency Art Director: Leon Moodley, Neelesh Vallabh, Marcus Moshapalo, Ryan Dupen, Errol Lepono, Ntsikelelo Nukwa
    Creative Director: Leon Moodley, Erin Brooks
    Art Director: Ntsikelelo Nukwa
    Executive Creative Director: Grant Jacobsen
    Copywriter: Erin Brooks, Jacques du Toit
    Digital artist/Multimedia: Riaan Fourie

    Advertising: Mixed- media Campaign (above the line)

    Title: Getroud met rugby
    Company: Ogilvy Johannesburg
    Client: M-Net
    Product/service: kykNET
    Creative Director: Fran Luckin
    Executive Creative Director: Fran Luckin
    Copywriter: Annette Nel, Nico Botha
    Agency Art Director: Renier Zandberg, Suzanne Jenner
    Agency Producer: Tracey Holme
    Designer: Renier Zandberg
    Producer: Paul Geddes
    Production Company: Sonovision
    Title: Jan & Elton
    Company: Draftfcb Johannesburg
    Client: Vodacom
    Product/service: Rugby
    Agency Art Director: Ryan Dupen; Karin Keylock
    Creative Director: Alan Lewus, Mimi Cooper, Neo Mashigo
    Executive Creative Director: Grant Jacobsen
    Copywriter: Morne Strydom, Jacques du Toit, Stefanus Nel, Annette Nel, Grant Sithole, Mohlalifi Lentsoane, Warren van Rooyen
    Illustrator: Marcelle Labuschagne
    Music & klank Dave Harris, Robbie Wessels
    Photographer: Brian Gibs
    Producer: Gary King
    Production Company: Picture Tree
    Cinematography: Peter Tischhauser, Alard de Smidt, Clive de Klerk
    Digital Artist/Multimedia: Clickthinking, Lance Van Rensburg
    Director: Alan Irvin
    Editing: Tessa Ford
    Title: Pendoring 2008
    Company: Saatchi & Saatchi Kaapstad
    Client: Pendoring Advertising Awards
    Product/service: Entry campaign
    Executive Creative Director: Anton Crone
    Copywriter: Hanlie Kriel
    Photographer: Jan Verboom
    Agency Art Director: Katherine Botes
    Agency Producer: Julie Gardiner, Lee-Anne Jacobs, Candice Brouwer;
    Digital artist/Multimedia: AtPlay
    Title: Politieke diere
    Company: Draftfcb Kaapstad
    Client: Die Burger
    Product/service: Die Burger Newspaper
    Art director and Stylist: Anthony de Klerk
    Executive Creative Director: Francois de Villiers
    Copywriter: Eckhard Cloete, Anthony de Klerk
    Agency Art Director: Anthony de Klerk, Eckhard Cloete
    Agency Producer: Vanessa Parkin
    Music & Sound: B&S Studios
    Photographer: Chad Henning
    Producer: Graham Merill
    Production Company: B&S Studios
  • COMMUNICATION DESIGN

    Title: MK Bruce Lee
    Company: The President
    Client: MK Bruce Lee issues 2 & 3
    Creative Director: Peet Pienaar
    Designer: Peet Pienaar, Hannes Bernard
    Writer: Hunter Kennedy
    Title: Die Burger Koffie ‘wraps’
    Company: Draftfcb Kaapstad
    Client: Die Burger
    Product/service: Die Burger Newspaper
    Art Director: Kate Butcher
    Executive Creative Director: Glynn Venter
    Illustrator: Kate Butcher, AM I Collective
    Photographer: Anthony de Klerk
    Writers: Lindy Lahner, Nico du Toit
  • EXPERIMENTAL MARKETING

    Direct Marketing and Promotions

    Title: Die Burger Koffie ‘wraps’
    Company: Draftfcb Kaapstad
    Client: Die Burger
    Product/service: Die Burger Newspaper
    Art Director: Kate Butcher
    Executive Creative Director: Glynn Venter
    Illustrator: Kate Butcher, AM I Collective
    Photographer: Anthony de Klerk
    Writers: Lindy Lahner, Nico du Toit
    Title: Jou Storie
    Company: Draftfcb Johannesburg
    Client: Toyota
    Product/service: Landcruiser Prado
    Creative Director: Grant Jacobsen
    Executive Creative Director: Brett Morris, Grant Jacobsen
    Copywriter: Stefanus Nel, Annette Nel
    Agency Art Director: Alan Lewus
    Production Company: Book Binding Creations
    Title: Oesmatjie
    Company: TBWA\Tequila Johannesburg
    Client: Auto Trader
    Product/service: Commercial Trader
    Creative Director: Justin Wright
    Executive Creative Director: Damon Stapleton
    Agency Art Director: Justin Wright
    Copywriter: David Edworthy
    Photographer: Chris Saunders
    Title: Prentgedig – Hunter
    Company: Magic Works
    Client: MK
    Product/service: MK
    Agency Art Director: Ryan Wale
    Agency Producer: Wim Steyn
    Music & Sound: Fokofpolisiekar
    Production Company: MagicWorks
    Strategy: Haddad Viljoen
    Copywriter: Hunter Kennedy

    Digital Media

    Title: Pendoring 2008
    Company: Saatchi & Saatchi Kaapstad
    Client: Pendoring-reklametoekennings
    Product/service: Entry campaign
    Creative Director: Alan Cronje
    Executive Creative Director: Anton Crone
    Copywriter: Hanlie Kriel
    Agency Art Director: Katherine Botes
    Agency Producer: Lee-Anne Jacobs, Candice Brouwer
    Animation: Marlin Van Noie
    Content Strategist: Allan Kent
    Digital Artist/Multimedia: Michaela Anderson
    Information Architect: L-Zanne Wentzel
    Programmer: Bevan Christians

    Mixed Media Campaign

    Title: Blink Stefanus
    Company: Baie-Lingual Blink Stefanus
    Client: Blink Stefanus
    Product/service: Blink Stefanus
    Agency Art Director: Marcelle Labuschagne; Sarita Immelman
    Creative Director: Annette Nel, Stefanus Nel
    Executive Creative Director: Annette Nel, Stefanus Nel
    Director: Chloe Coetsee
    Editing: Chloe Coetsee
    Illustrator: Marcelle Labuschagne, Sarita Immelman
    Music & Sound: Theo Potgieter
    Production Company: Sterling Sound
    Title: Checkers Song
    Company: NINETY9 CENTS
    Client: Checkers
    Product/service: Checkers Wine Route
    Creative Director: Marius van Rensburg
    Copywriter: Hansie Smit
    Agency Art Director: Terron Schickerling
    Music & Sound: Derick Muller
  • GENERAL

    Best pay- off line/ expression/concept/heading

    Title: Are you free, or are you dom?
    Company: Draftfcb Johannesburg
    Client: Vodacom
    Product/service: Night Owl
    Art director and Stylist: Lisa Perry
    Creative Director: Neo Mashigo
    Executive Creative Director: Grant Jacobsen
    Copywriter: Grant Sithole, Mohlalifi Lentsoane
    Agency Art Director: Ntsiki Nukwa
    Agency Producer: Wakhile Sithole
    Director: Graham Hickson
    Editing: Andrew Trail
    Music & Sound: Louis Enslin, Andre Frauenstein
    Production Company: Riverstone Films
    Title: Matiesous
    Company: Draftfcb Kaapstad
    Client: Klipdrift
    Product/service: Klipdrift Export Brandy
    Agency Art Director: Anthony de Klerk
    Executive Creative Director: Francois de Villiers
    Copywriter: Anthony de Klerk, Marius van Rensburg
    Agency Producer: Vanessa Parkin
    Photographer: Chad Henning
    Title: Sport is meer sports
    Company: Saatchi & Saatchi Kaapstad
    Client: Sports Illustrated
    Product/service: Sports Illustrated Afrikaanse edition
    Art Director: Katherine Botes
    Creative Director: Anton Crone
    Executive Creative Director: Anton Crone
    Copywriter: Hanlie Kriel

    Original Afrikaans

    Title: Matiesous
    Company: Draftfcb Kaapstad
    Client: Klipdrift
    Product/service: Klipdrift Export Brandy
    Agency Art Director: Anthony de Klerk
    Executive Creative Director: Francois de Villiers
    Copywriter: Anthony de Klerk, Marius van Rensburg
    Agency Producer: Vanessa Parkin
    Photographer: Chad Henning
    Title: Name
    Company: Draftfcb Johannesburg
    Client: Nando’s
    Product/service: Combo
    Creative Director: Brett Morris
    Executive Creative Director: Brett Morris
    Copywriter: Annette Nel, Stefanus Nel
    Agency Producer: Karin Keylock
    Musiek & klank; Theo Potgieter
    Production Company: Sterling Sound
    Title: Tweegatjakkals (print advertisement)
    Company: Draftfcb Kaapstad
    Client: Die Burger
    Product/service: Die Burger Newspaper
    Executive Creative Director: Francois de Villiers
    Copywriter: Eckhard Cloete, Anthony de Klerk
    Agency Art Director: Anthony de Klerk, Eckhard Cloete
    Art director and Stylist: Anthony de Klerk
    Photographer: Chad Henning
    Title: Tweegatjakkals (radio)
    Company: Draftfcb Kaapstad
    Client: Die Burger
    Product/service: Die Burger Newspaper
    Director: Anthony de Klerk, Eckhard Cloete
    Executive Creative Director: Francois de Villiers
    Copywriter: Eckhard Cloete, Anthony de Klerk
    Agency Producer: Vanessa Parkin
    Music & Sound: B&S Studios
    Producer: Graham Merill
    Production Company: B&S Studios

    Truly South African – Television

    Title: Are you free; or are you dom?
    Company: Draftfcb Johannesburg
    Client: Vodacom
    Product/service: Night Owl
    Art director and Stylist: Lisa Perry
    Creative Director: Neo Mashigo
    Executive Creative Director: Grant Jacobsen
    Copywriter: Grant Sithole, Mohlalifi Lentsoane
    Agency Art Director: Ntsiki Nukwa
    Agency Producer: Wakhile Sithole
    Director: Graham Hickson
    Editing: Andrew Trail
    Music & Sound: Louis Enslin, Andre Frauenstein
    Production Company: Riverstone Films
    Title: Grease
    Company: Draftfcb Johannesburg
    Client: Vodacom
    Product/service: Summer Campaign
    Creative Director: Alan Lewus, Trevallyn Hall
    Executive Creative Director: Grant Jacobsen
    Copywriter: Stefanus Nel, Annette Nel, Neo Mashigo
    Agency Art Director: Grant Jacobsen, Alan Lewus
    Agency Producer: Rachel Andreotti
    Cinematography: Werner Maritz
    Director: Teboho Mahlatsi
    Editing: Richard Starkey
    Music & Sound: Dave Harris, Rob Schroder
    Producer: Gavin Joubert, Marc Harrison
    Production Company: The Bomb
    Title: Jan
    Company: Draftfcb Johannesburg
    Client: Vodacom
    Product/service: Rugby
    Agency Art Director: Alan Lewus, Marcus Moshapalo
    Agency Producer: Rachel Andreotti
    Art director and Stylist: Sue Steele
    Copywriters: Morne Strydom, Jacques du Toit, Stefanus Nel, Annette Nel, Grant Sithole, Mohlalifi Lentsoane, Warren van Rooyen
    Cinematography: Peter Tischhauser
    Creative Director: Alan Lewus, Neo Mashigo
    Director: Alan Irvin
    Editing: Tessa Ford
    Executive Creative Director: Grant Jacobhsen
    Music & Sound: Dave Harris, Robbie Wessels
    Producer: Gary King
    Production Company: Picture Tree
    Title: Jan & Elton
    Company: Draftfcb Johannesburg
    Client: Vodacom
    Product/service: Rugby
    Agency Art Director: Ryan Dupen
    Agency Producer: Rachel Andreotti
    Art director and Stylist: Wayne Smith
    Copywriters: Morne Strydom, Jacques du Toit
    Cinematography: Alard de Smidt, Clive de Klerk
    Creative Director: Alan Lewus, Mimi Cooper
    Director: Alan Irvin
    Editing: Tessa Ford
    Executive Creative Director: Grant Jacobsen
    Music & Sound: Dave Harris, Robbie Wessels
    Producer: Gary King
    Production Company: Picture Tree
    Title: Lucky
    Company: Ogilvy Kaapstad
    Client: Volkswagen
    Product/service: Golf 6
    Creative Director: Chris Gotz
    Executive Creative Director: Chris Gotz
    Copywriter: Kelly Putter, Sanjiv Mistry
    Agency Art Director: Michael Lees-Rolfe, Prabashan Gopalakrishnan Pather
    Agency Producer: Iris Vinnicombe
    Cinematography: Trevor Brown
    Director: Henry-Alex Rubin
    Editing: Kobus Loots
    Music & Sound: B&S Studios
    Producer: Bev Green
    Production Company: Gatehouse, Smuggler
    Title: Skop
    Company: Ogilvy Johannesburg
    Client: KFC
    Product/service: Streetwise 2 Brand
    Art director and Stylist: Sue Steele
    Creative Director: Graham Lamont
    Executive Creative Director: Fran Luckin
    Copywriter: Sanele Ngubane
    Agency Art Director: Peter Little
    Agency Producer: Tsakane Mhangwani
    Cinematography: Mike Middleton
    Director: Mike Middleton
    Editing: Sabrina O’Sullivan
    Music & Sound: Produce – Louis
    Producer: Janet Sender
    Production Company: Jump Films
    Title: Young, gifted and black
    Company: Ogilvy Johannesburg
    Client: DStv
    Product/service: Channel 0
    Creative Director: Jonathan Beggs
    Executive Creative Director: Fran Luckin
    Agency Art Director: Carl Willoughby
    Copywriter: Mbulelo Nhlapo
    Agency Producer: Debbie Dannheisser
    Cinematography: Rob Malpage
    Director: Leigh Ogilvie
    Editing: Sakie Bergh
    Music & Sound: Robroy Music
    Producer: Robert Schroeder, Jonathan Beggs
    Production Company: Frieze Films
    VFX: Nicework, Pollen

    Truly South African Radio

    Title: Bua FM2
    Company: Draftfcb Johannesburg
    Client: Vodacom
    Product/service: Vodacom Music Station
    Creative Director: Neo Mashigo
    Executive Creative Director: Grant Jacobsen
    Copywriter: Grant Sithole, Mohlalefi Lentsoane, Marcus Moshapalo
    Agency Producer: Keabetswe Mokoena;
    Music & Sound: Paul Geddes
    Production Company: Sonovision Studios
    Title: Heartbreaker, Kissed a Girl, Irreplaceable (campaign)
    Company: Draftfcb Johannesburg
    Client: Vodacom
    Product/service: Passport
    Creative Director: Neo Mashigo
    Executive Creative Director: Grant Jacobsen
    Copywriter: Grant Sithole, Mohlalifi Lentsoane, Neo Mashigo
    Agency Producer: Karin Keylock
    Music & Sound: Kitso Moremi, Thabo Mduli
    Production Company: Sonovision, Noiseroom

    Truly South African Print Advertisements

    Title: Abunti bulu roof, AlRyobaness (campaign)
    Company: Black River F.C.
    Client: MINI
    Product/service: Convertible
    Art Director: Sifiso Tshabalala, Justin Joshua;
    Creative Director: Ahmed Tilly
    Executive Creative Director: Ahmed Tilly
    Title: Bonded by blonde
    Company: The Jupiter Drawing Room
    Client: Sasol
    Product/service: Springbok Rugby Sponsorship
    Art Director: Tom Cullinan
    Executive Creative Director: Tom Cullinan
    Copywriter: Jeff Tyser
    Stylist: Pruike deur Mike & Liz
    Title: Patricia Lewis, Steve Hofmeyr (campaign)
    Company: Saatchi & Saatchi Kaapstad
    Client: Pendoring Advertising Awards
    Product/service: 2008 Pendoring campaign
    Art Director: Katherine Botes, Samantha O’Donovan
    Executive Creative Director: Anton Crone
    Copywriter: Hanlie Kriel
    Photographer: Jan Verboom
  • STUDENT ENTRIES

    Advertising (above the line)

    Title: Doen net wat jy wil met jou bokke (troon)
    Tertiary Institution: The Red & Yellow School of Advertising
    Client: National Lottery
    Lecturer: Peter Southworth
    Student: Benjamin de Villiers
    Title: Kraanvoël, Perdeby, Ystervark (campaign)
    Tertiary Institution: AAA School of Advertising
    Product/service: Pendoring Advertising Awards
    Lecturer: Linda Rademan
    Student: Marchand Ebersohn, Clayton Swartz, Michael Neser
    Title: Regstellende aksie – 2
    Tertiary Institution: VEGA The Brand Communications School
    Client: Tipp-Ex
    Lecturer: Klasi Coetzee
    Student: Cornel de Jager

    Digital Media

    Title: Riemtelegram
    Tertiary Institution: Noordwes-Universiteit
    Client: DISTRIK
    Product/service: Riemtelegram
    Lecturer: Wessie van der Westhuizen
    Student: Helene Botha, Liani Potgieter, Deirdre Prinsloo
    Title: Stom
    Tertiary Institution: Noordwes-Universiteit
    Client: Stiaan Stomsawyer
    Product/service: Spaarklose Spraak Aanlyn Hulp
    Lecturer: Wessie van der Westhuizen
    Student: Carla Nel, Hjalmar Pretorius, Claudette Maskell

    Mixed Media Campaigns (Through the line)

    Title: Bevonk!
    Client: Noordwes-Universiteit
    Product/service: CI-LAB GRAFIESE ONTWERP SKOUSPEL
    Lecturer: Richardt Strydom
    Student: Jaco Burger
    Title: Riemrock-fees
    Tertiary Institution: Noordwes-Universiteit
    Client: De Platje Kompanje
    Product/service: Riemrock-fees
    Lecturer: Richardt Strydom;
    Student: Emarie Gouws, Andre Ackerman
    Title: Want skilpad dra nie vere nie!
    Tertiary Institution: Noordwes-Universiteit
    Client: Absa
    Product/service: Absa Aardklop campaign
    Lecturer: Ian Marley, Richardt Strydom
    Student: Gert Schoeman, Melissa Oosthuizen, Charmaine Kahler, Carla Erasmus

    Truly South African – any medium

    Title: Nou het ouma meer tyd
    Tertiary Institution: AAA School of Advertising
    Client: Milk tart, Malva pudding, Cheese cake choco
    Lecturer: Rian Swart, Mandy Speechley
    Student: Romano Cardinal, Stephanie Zietsman
    Title: Family dedicated to care
    Tertiary Institution: VEGA the Brand Communications School
    Client: Nelson Mandela Children’s Hospital
    Lecturer: Nicci Martin, Carmen Schaefer, Debbie Rogers
    Student: Deeshana Chetty, Nichola Davis, Vanja Lavadinovic, Kagiso Mogoba, Nkgabiseng Motau
    Title: Out of the horse’s mouth
    Tertiary Institution: Noordwes-Universiteit
    Client: ATKV
    Art Director: ATKV Promoting Afrikaans Saying
    Lecturer: Ian Marley
    Student: Gert Schoeman
    Title: Gil vir Tannie
    Tertiary Institution: Noordwes-Universiteit
    Client: Out of Africa
    Product/service: Out of Africa Film Festival
    Lecturer: Ian Marley
    Student: Emarie Gouws


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