Hippo Boutique Hotel’s Red Bull Suite

Hippo Boutique Red Bull Room by Word of Art

It’s great seeing spaces that you wouldn’t traditionally see street brands be in, actually welcome and facilitate a street culture. Established & Partners hooked us up with the Hippo Boutique Hotel’s Red Bull Suite, which was put together by Ricky Gordon and the guys over at Word Of Art. The press release reads:

Hippo Boutique Hotel is proud to unveil the Red Bull Suite, a collaboration with the world’s best selling energy drink and one of the hottest global brands.

Given carte blanche to do what they wanted with the space, Red Bull brought in Cape Town agency Word of Art who conceptualised a room dedicated to the underground street cultures that Red Bull has supported for many years.

Popular artists and illustrators Theory One, Faith47, Wesley Van Eedon, Maklone, Black Koki, 351073, Senyol, Elbow Grease, Toe007 and Warren Lewis created original artworks for the space.

The final result is a fresh urban take on the Red Bull lifestyle and a hotel room that any hip urban dweller will feel right at home in.

Check out some more pics after the jump, or visit the Hippo Boutique website. The photos were all taken by Jonx Pillemer.

2 Comments

  1. nice, but where the rb product placement pics? Did I miss it?

  2. As far as I understand, it’s not about product placement. It’s more about the lifestyle that Red Bull promotes and not product per se.