04 Sep Listerine total Care by Clickthinking
The latest in the Listerine Mouthwash product range, Listerine Total Care, boasts 6 unique benefits which include eliminating plaque, strengthening teeth, killing germs and bacteria, keeping teeth white, maintaining healthy gums and promoting 24 hours of fresh breath.
The Listerine Total Care online game was developed to highlight these six benefits. Users are encouraged to zap mouth invading monsters and move to the next level, each level achieving one of the unique Listerine Total Care benefits.
Weekly cash prizes of R1000 are being drawn and all entrants stand a chance of going into the final to win the grand prize of R10 000.
Online exposure for the Listerine Total Care campaign has been boosted by smart placement of interactive banners across an assortment of websites as well as E-blasts and weekly email drops sent to the already substantial Listerine Subscriber Database.