17 Sep Small Price…Big Coincidence
Stolen idea or pure coincidence? Great ads, though and the second version is executed much better.
Ogilvy is nominated for a Loerie this year for their rendition of this concept. Justified?
(Edit: Although this specific execution is not a Loerie Finalist this year, the website and the online banners for the campaign is; along with the full campaign that made it to the Mixed Media category.)