17 Sep Small Price…Big Coincidence

2005, TBWA/G1, Nissan Micra

2009, Ogilvy Cape Town, Volkwagen Polo

Stolen idea or pure coincidence? Great ads, though and the second version is executed much better.

Ogilvy is nominated for a Loerie this year for their rendition of this concept. Justified?

(Edit: Although this specific execution is not a Loerie Finalist this year, the website and the online banners for the campaign is; along with the full campaign that made it to the Mixed Media category.)