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Small Price…Big Coincidence

2005, TBWA/G1, Nissan Micra

2005, TBWA/G1, Nissan Micra

2009, Ogilvy Cape Town, Volkwagen Polo

2009, Ogilvy Cape Town, Volkwagen Polo

Stolen idea or pure coincidence? Great ads, though and the second version is executed much better.

Ogilvy is nominated for a Loerie this year for their rendition of this concept. Justified?

(Edit: Although this specific execution is not a Loerie Finalist this year, the website and the online banners for the campaign is; along with the full campaign that made it to the Mixed Media category.)

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