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Ego Attack on Longstreet

Word of Art produced this little spot for the Loeries this week. The characters will be invading the entire Long Street for the duration of the awards.
Details after the jump

The Loeries Awards is South Africas premier advertising and communication award recognized internationally. The 31st Loeries takes place in Cape Town with its theme Feed your Ego. The Loeries village is in Upper Long Street and Long Street will be overtaken by its Egos. Expect to see Barber Egos, Beer Drinking Egos and even Egos climbing into Carnival Court and more.
www.word-of-art.co.za www.theloeriesawards.co.za

The campaign is organized by the creative agency Word of Art.

Creative Director :Ricky Lee Gordon
Urban art works by Rasty and Mak1one.
Ego Map design by BISON
Film by Rowan Pybuss,Animation by Marco Van der Merve and origonal music by LAGOS DISCO MACHINE.

Word of Art ego factory



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