
02 Oct Toyota Prius by DraftFCB
The Toyota Prius is a pretty flippen smart car, with all sorts of nifty features designed to keep you safe, cut fuel costs, reduce your carbon footprint and be all-round kind to lovely Mrs Nature. It is a car that is, in all senses, built for the planet. With this in mind DraftFCB Johannesburg devised a campaign that adapted artist/illustrator Brice Reignier’s ‘Mecha-Zoo” artworks into print and billboard executions.
Agency: DraftFCB Johannesburg
Client: Toyota
Product: Prius
Campaign Title: Mechanimals
ECD: Brett Morris
CD: James Cloete
Designer: Lia Schutte
Writer: Danni Diana
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