Toyota Prius by DraftFCB


The Toyota Prius is a pretty flippen smart car, with all sorts of nifty features designed to keep you safe, cut fuel costs, reduce your carbon footprint and be all-round kind to lovely Mrs Nature. It is a car that is, in all senses, built for the planet. With this in mind DraftFCB Johannesburg devised a campaign that adapted artist/illustrator Brice Reignier’s ‘Mecha-Zoo” artworks into print and billboard executions.
Agency: DraftFCB Johannesburg

Client: Toyota

Product: Prius

Campaign Title: Mechanimals

ECD: Brett Morris

CD: James Cloete

Designer: Lia Schutte

Writer: Danni Diana

Between 10 and 5