This campaign was developed to promote Spur’s Monday Night Burger Special (buy one burger, get one free). Draftfcb Cape Town was responsible for the concept, TV and radio. The TV commercial showcases a court scene in which “Burger” is declared free every Monday at Spur. The other elements, such as the radio spots and website, developed out of this concept. The Free Burger website (created by Gloo) provides news on the special and encourages people to interact with the “Free Burger” movement by voting for the burger they would most like to declare ‘free’.
Promoters at traffic intersections carried “Free Burger!” protest boards and handed out leaflets to motorists.
The radio ads follow-up what happened in the TV commercial, featuring a fictional news reporter, Debbie Patty, and a host of mock celebrities outside the courtroom where Burger has been declared free.
Some snaps from the website (as produced by Gloo):