15 Oct Clorets Eliminator Ambient Ads by Ogilvy Cape Town

“To demonstrate the ability of intense Clorets Eliminator to target and eliminate foodstuffs that create foul-smelling breath, we hung target posters of the offenders in supermarket aisles. The concentric circles naturally found in these foodstuffs created to perfect link to the traditional target.”

The images illustrate bad breath culprits like onions, coffee and cigarettes.

Creative Director: Chris Gotz
Art Director: Mike Lees-Rolfe-Ginger
Copywriter: Peri van Papendorp