02 Nov Glooloween – A Gloo Halloween project
Augmented reality is fast becoming the new buzzword for emmersive experiences online. While brands are still trying to find ways to imlement these as an extension of their campaigns, agency as beginning to show that they have a great understanding of this latest technology.
Some background about the site is that it was a proactive project to spread the Gloo love to a few of their clients. All music and animation on the site was produced internally – with the Gloo band performing their own rendition of Thriller.
The idea was to create something interactive and fun for their clients to experience at Halloween – as well as to introduce this innovative technology to theor client base.