Hunters – The Ultimate Island Getaway

hunters

Draftfcb Cape Town recently produced a new microsite for Hunters Dry. The site was built to create a big brand experience over the summer season

Our next summer promotion that will have everyone wanting to grab an ice-cold Hunter’s, hit the beach and soak up some rays. Because this summer Hunter’s will be giving away the Ultimate Island Getaway – two hundred tickets for a 4-day refresher session in Mauritius!

Consumers can enter by SMSing the unique code under their Hunter’s bottle cap, filling in an entry card, or going online.

Supporting off-con point-of-sale material includes:

  • Entry cards,
  • backdrops,
  • entry boxes,
  • displays,
  • and posters.

On-con venues will have eye-catching communication elements, including adwalls, washlines, cooler boxes, entry boxes, passport, posters and tent cards.

Promotion objectives:
Create a Big Brand experience over the Summer season that will cut through the other brand clutter over this busy period
Entrench why Hunter’s provides the ultimate Refreshment, the natural way
Drive volumes sales of Hunter’s

Concept:
Win a trip to the Ultimate Island Getaway
SMS your unique code under your Hunter’s Bottle Cap
You can also enter online and on TV (etv) or Radio

Prize: Win a 4 day refresher session in Mauritius for you and your china!

Summary:

Our next summer promotion that will have everyone wanting to grab an ice-cold Hunter’s, hit the beach and soak up some rays. Because this summer Hunter’s will be giving away the Ultimate Island Getaway – two hundred tickets for a 4-day refresher session in Mauritius!

Consumers can enter by SMSing the unique code under their Hunter’s bottle cap, filling in an entry card, or going online.

Supporting off-con point-of-sale material includes:
Entry cards,
backdrops,
entry boxes,
displays,
and posters.

On-con venues will have eye-catching communication elements, including adwalls, washlines, cooler boxes, entry boxes, passport, posters and tent cards.

The competition will be promoted via TV, print, outdoor, radio and product placement on ETV’s Scandal

Consumers will also be able to explore the Hunter’s island online at hunters.co.za. They can check out the latest events, search the island to win prizes, and interact with the brand via Twitter and Facebook.

With the Ultimate Island Getaway, Hunter’s will be talked about all summer long.

2 Comments

  1. hmm. slightly different. but hunters, kitkat, hunters, kitkat. The Island seems to be a useful place to create.