The making of: Ford Everest bear by Luma

We’re suckers for behind the scenes snap shots and examples of process work. It’s a great way to see inspiration and thinking behind some of the ads and campaigns you view on TV and billboards everyday.

Luma recently completed the Ford Everest TVC, and did some character development around the lead character, the bear (not the car). In this blog post they explain all the thinking and rationale that went into the production, as well as a couple of examples they went through before the final was put together.

Take a look at the Luma Blog.

Do you have any process footage of your campaigns? If so, why don’t you send it in?

Between 10 and 5