Retrench yourself – New Savanna Campaign


We recently spotted this new Savanna campaign over at Quite a nice concept in the current climate and with a whopper of a prize it really caught my attention.

The promotion uses the classic face of Barry Hilton as The Chairman of The Bored – the man who wants you to follow in his footsteps and retrench yourself to stand in line to win a R15 000 Savanna salary every month for 5 ½ years. Consumers need to do sms the last four digits of their Savanna barcode and their name to 34002.

The campaign is supported by POS, radio and activation events. If anyone can grab some photos of these please send them through.

Draftfcb Cape Town is the lead agency on this campaign.

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