06 Jan Heart 104.9 FM CD Billboard by Lowe Bull Cape Town

Lowe Bull put together this great concept billboard for Heart 104.9 FM. It was placed at the Waterfront and encouraged the public to bring in their CD’s to fill up the entire billboard – with the concept that with Heart FM you don’t need CD’s as you just turn on your radio. It’s a nice experiential concept and apparently did quite well PR wise too.

thanks Natalie!