Goodbye Citi

The wait is over people! For those of you who followed the Goodbye Citi Roadtrip around South Africa here is the TV ad created from all the footage collected from the journey and the final farewell to the Citi Golf. We especially love the use of local music and the track will be available for download on the Goodbye Citi website. In keeping with the online ethos of the campaign the ad, which was created by Ogilvy CT, was debuted on the website before being aired on TV tonight. Cheers Citi thanks for letting us be part of the journey!

Between 10 and 5