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2nd Castle Lite TVC from Ogilvy


Following the infamous Castle Lite TV commercial starring Vanilla Ice that caused a big stir locally and abroad, Castle Lite has held onto the 90’s hit ‘Ice Ice Baby’ in the follow up TVC created by Ogilvy Cape Town. To extend the campaign and to carry the song further in a humorous way, they decided to use actors impersonating Vanilla Ice.

The original Vanilla Ice commercial emphasised the beer’s new extra cold attribute by aligning it with the 90’s rap star, otherwise known as Robert Matthew Van Winkle, and his number one hit single from the 90’s, ‘Ice Ice Baby’.



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