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Who’dunnit – Woolworths Love Birds

Check out this interesting new campaign from Woolworths, Woolies Love Birds. From what I can see, this looks like the entry strategy into social media for high end foods retailer Woolworths.

By interacting with Woolworths on Twitter and Facebook, users earn points which stands them a chance to win some prizes.

While the design and animation of the site is a bit cheesy and 1990’s, the overall concept is quite nice. Although the constant retweeting is getting a bit spammy.

Any idea who is responsible for this campaign?

UPDATE looks like there is some above the line and digital communication failure. Seems like they forgot to register the URL.

Between 10 and 5