23 Feb New Agency Start Up: +One
We’ve just gotten word that King James has launched a new unit called +One. +One will be focused on word of mouth and social media. See the below excerpt from their press release.
King James Group has created a dialogue marketing team to integrate social media, word-of-mouth and community building activity across its campaigns. Formed with a unique creative team structure that pulls in talent from across the different agencies within the group, +one blends PR, web, media, design and advertising skills to create an entirely new marketing discipline.
Interesting to see that big agency King James is making a move into the social media with a dedicated unit. We are looking forward to seeing what they come up with.