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Buildings wrapped for Spier Contemporary 2010 Wrap Day by Word of Art

Spier Contemporary openforart Wrap results

Buildings wrapped for Spier Contemporary 2010 Wrap Day by Word of Art

Last week on the 5th of March was the Spier Contemporary Wrap Day where people were invited to wrap everyday objects. As part of the activation, creative agency Word of Art wrapped a couple of buildings around Cape Town to create awareness of the event.

Behind the idea is the notion that things that are wrapped are differentiated. A wrapped object is set apart by being mysterious. Why is it wrapped, what is underneath? These thoughts are informed by the eye of the beholder. Once unwrapped, The Spier Contemporary Exhibition hopes to do just that – change people’s perspectives by having us look at our everyday environment differently – through the eyes of our artists.

Click through for more wrappings or visit the openforart website.



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