Visitors to the Mega Media AdExpo in Sandton will have the opportunity to assess what it takes to win a coveted Loerie Award. The Loeries Travelling Exhibition, sponsored by Adobe, will be hosted at the AdExpo from 23 March to 25 March 2010. The exhibition displays the winning works from The 31st Annual Loerie Awards in an engaging gallery format that aims to inspire and educate.
Among the visitors to the AdExpo are the advertisers, clients, media owners, planners and buyers that make the brand communication industry tick. By adding the Loeries Travelling Exhibition to their circuit of the displays, they can witness firsthand the levels of creative excellence that their industry aspires to.
Andrew Human, CEO of The Loerie Awards, will be giving a talk at AdExpo, providing further insight into the Loeries judging process and how the awards are championing creativity in the brand communication industry. His talk will take place at 13h00 on 25 March.
With the 31 May deadline for entry to The 2010 Loerie Awards two short months away, this is the perfect opportunity for the industry to brush up on the requirements and criteria.
“We are delighted to be the first expo to host the Travelling Exhibition this year,” says Chris de Klerk, organiser of AdExpo. “In particular, we feel that the talk given by Andrew Human as part of the Expo’s free-to-attend workshop programme will be particularly beneficial to the industry, as we expect many ad agencies and media buyers to visit our three-day expo in Sandton.”
Adobe has come on board as the official partner of the exhibition as a part of the creative software provider’s 20th anniversary celebration of their flagship product, Photoshop.
“As providers of award-winning technology and software that enables creativity, we are very excited with our partnership with The Loerie Awards and their Travelling Exhibition,” says Leonard Rabotapi, marketing manager in Africa at Adobe Systems. “This relationship enables us to help promote and reward creative excellence in the creative industry. As part of the exhibition, Adobe will also present workshops in leading design and educational facilities around the country. We certainly see our partnership growing to offer even more value to the creative community.”
The Travelling Exhibition makes its way around South Africa, stopping at expos and educational institutions, inspiring and educating along the way. Its next stop is Vega in Johannesburg. The full details of its route around the country can be found below.
The Loeries printed Annual also showcases last year’s winning work and includes a set of DVDs with all electronic winners. This indexed guide to the top talent in the brand communication industry is an invaluable tool for marketers, brand managers, and everyone working in the advertising and brand communication industry.
Visit www.theloerieawards.co.za for more information about the Travelling Exhibition, or to get your hands on a copy of the Loeries Annual.
Click more of the rest of the article and some images.
Travelling Exhibition 23 – 25 March
Meda Media Adexpo
Sandton Convention Centre
Tel: 021 855 4750
Opening hours: 10h00 – 18h00
The major sponsors for The 32nd Annual Loerie Awards are the SABC, Cape Town Tourism, The City of Cape Town, Gearhouse South Africa
Additional Sponsors and Official Suppliers
Brandhouse, Greensky, Sappi, Vodacom Mobile Media, Adobe, Aon South Africa, Hetzner, Ogilvy Cape Town, DJ Badly, Waterfront Studios, Orchestra Blue, Sonovision Studios, Gallo Images, Paygate, Ornico Group, Rocketseed, Newsclip, Lifesense Financial Services, Grand Daddy Hotel, Cape Town Partnership, H-Factor, Ultra Litho, The SpaceStation, Glaceau Water
Travelling Exhibition Venues and Dates
Dates to remember:
Mega Media Ad Expo, Sandton 23 – 25 March 2010
Vega, Johannesburg 8 – 14 April 2010
City Varsity, Johannesburg 17 – 24 April 2010
Natal Museum, Pietermaritzburg 3 – 14 May 2010
Oliwenhuis Museum, Bloemfontein 31 May – 11 June 2010
Vega, Durban 25 June – 2 July 2010
Vega, Cape Town 10-17 July 2010
Tshwane University of Technology, Pretoria 5 – 12 August 2010
Markex, Sandton 24 – 26 August 2010
North West University, Potchefstroom 16 – 29 September 2010
Stellenbosch Academy, Stellenbosch 7 – 21 October 2010
*All dates are subject to change
Important Loerie dates to diarise:
Entries Open 15 March 2010
Entry Deadline 31 May 2010
Migrate magazine – Issue 11
Judging: 17 – 25 Aug 2010
Judges Seminar: 20 Aug 2010
The Loerie Awards Festival Weekend
Cape Town: 01 – 03 Oct 2010
Migrate magazine – Issue 12
For more information go to www.theloerieawards.co.za