Loeries Travelling Exhibition to inspire industry at AdExpo

Visitors to the Mega Media AdExpo in Sandton will have the opportunity to assess what it takes to win a coveted Loerie Award. The Loeries Travelling Exhibition, sponsored by Adobe, will be hosted at the AdExpo from 23 March to 25 March 2010. The exhibition displays the winning works from The 31st Annual Loerie Awards in an engaging gallery format that aims to inspire and educate.

Among the visitors to the AdExpo are the advertisers, clients, media owners, planners and buyers that make the brand communication industry tick. By adding the Loeries Travelling Exhibition to their circuit of the displays, they can witness firsthand the levels of creative excellence that their industry aspires to.

Andrew Human, CEO of The Loerie Awards, will be giving a talk at AdExpo, providing further insight into the Loeries judging process and how the awards are championing creativity in the brand communication industry. His talk will take place at 13h00 on 25 March.

With the 31 May deadline for entry to The 2010 Loerie Awards two short months away, this is the perfect opportunity for the industry to brush up on the requirements and criteria.

“We are delighted to be the first expo to host the Travelling Exhibition this year,” says Chris de Klerk, organiser of AdExpo. “In particular, we feel that the talk given by Andrew Human as part of the Expo’s free-to-attend workshop programme will be particularly beneficial to the industry, as we expect many ad agencies and media buyers to visit our three-day expo in Sandton.”

Adobe has come on board as the official partner of the exhibition as a part of the creative software provider’s 20th anniversary celebration of their flagship product, Photoshop.

As providers of award-winning technology and software that enables creativity, we are very excited with our partnership with The Loerie Awards and their Travelling Exhibition,” says Leonard Rabotapi, marketing manager in Africa at Adobe Systems.  “This relationship enables us to help promote and reward creative excellence in the creative industry. As part of the exhibition, Adobe will also present workshops in leading design and educational facilities around the country. We certainly see our partnership growing to offer even more value to the creative community.”

The Travelling Exhibition makes its way around South Africa, stopping at expos and educational institutions, inspiring and educating along the way. Its next stop is Vega in Johannesburg. The full details of its route around the country can be found below.

The Loeries printed Annual also showcases last year’s winning work and includes a set of DVDs with all electronic winners.  This indexed guide to the top talent in the brand communication industry is an invaluable tool for marketers, brand managers, and everyone working in the advertising and brand communication industry.

Visit www.theloerieawards.co.za for more information about the Travelling Exhibition, or to get your hands on a copy of the Loeries Annual.

Click more of the rest of the article and some images.


Travelling Exhibition 23 – 25 March

Meda Media Adexpo

Sandton Convention Centre

Sandton, Johannesburg

Tel: 021 855 4750

Opening hours:  10h00 – 18h00

Major Sponsors

The major sponsors for The 32nd Annual Loerie Awards are the SABC, Cape Town Tourism, The City of Cape Town, Gearhouse South Africa

Additional Sponsors and Official Suppliers

Brandhouse, Greensky, Sappi, Vodacom Mobile Media, Adobe, Aon South Africa, Hetzner, Ogilvy Cape Town, DJ Badly, Waterfront Studios, Orchestra Blue, Sonovision Studios, Gallo Images, Paygate, Ornico Group, Rocketseed, Newsclip, Lifesense Financial Services, Grand Daddy Hotel, Cape Town Partnership, H-Factor, Ultra Litho, The SpaceStation, Glaceau Water

Travelling Exhibition Venues and Dates

Dates to remember:

Mega Media Ad Expo, Sandton    23 – 25 March 2010

Vega, Johannesburg     8 – 14 April 2010

City Varsity, Johannesburg    17 – 24 April 2010

Natal Museum, Pietermaritzburg   3 – 14 May 2010

Oliwenhuis Museum, Bloemfontein   31 May – 11 June 2010

Vega, Durban      25 June – 2 July 2010

Vega, Cape Town     10-17 July 2010

Tshwane University of Technology, Pretoria  5 – 12 August 2010

Markex, Sandton     24 – 26 August 2010

North West University, Potchefstroom   16 – 29 September 2010

Stellenbosch Academy, Stellenbosch   7 – 21 October 2010

*All dates are subject to change

Important Loerie dates to diarise:

Entries Open 15 March 2010

Entry Deadline 31 May 2010

Migrate magazine – Issue 11

May 2010

Judging: 17 – 25 Aug 2010

Judges Seminar: 20 Aug 2010

The Loerie Awards Festival Weekend

Cape Town: 01 – 03 Oct 2010

Migrate magazine – Issue 12

Oct/Nov 2010

For more information go to www.theloerieawards.co.za


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