01 Apr Don’t be a passenger by Clickthinking
Clickthinking recently launched the Optimal Energy campaign for the Joule electric vehicle.
Optimal Energy is South Africa’s first and only electric car manufacturer, which is focusing its energy on producing the country’s first ever zero emissions vehicle, the Joule. Dontbeapassenger.com is a campaign that will be run exclusively online, powered by Joule and Optimal Energy, to spread the message of climate change.
The main premise of the campaign lies in the concept of a South African and an electric car we can and should all be proud of. Dontbeapassenger.com highlights events, occurrences and inventions by South Africans that have put our nation on the map. Dontbeapassenger.com is symbolic of a ‘Proudly South African’ declaration.