06 Apr Cadiz financial work by Network BBDO
We were suitably stunned by the great creative work behind the new Cadiz campaign.
The brand positioning is certainly different to most of the epic, albeit a bit standard, commercials we often associate with banking institutions.
Another interesting element to this campaign is that the commercials are markedly spares in the conveying a message, apart from creating a “general sense” of wealth and aspiration, but eventually driving people to a website that explains a bit more. From a traditional strategy perspective, it’s great seeing brands take this approach. The TV ads are also unbranded. Quite bold.
The microsites all have a variety of seemingly unrelated characters and objects, including 3 mini-movies. At first glance, it would appear as if they have nothing to do with Cadiz – but click on them, and you’ll see they all highlight one of Cadiz’s core philosophies.
You’ll meet a farmer with a novel approach to decision-making, a turn-of-the-century chancer who lands with the proverbial bum in the butter, and a builder faced with an ethical dilemma, among others.
We think this is a great creatively executed campaign. Your thoughts?
Take a look at the microsites: