Biblioteq Feel Inspired by Fox P2

6 Comments

  1. Nice art direction, but the ideas are all identical, would have been better to see new conceptualisations for each ad.

  2. Ryan Vermeulen

    Ja, I agree, the idea is weak, but very beautiful, well shot Bruno Bossi!

  3. It’s a very compelling campaign – altho it reminds me a lot of an image I “FFFound” a while ago: http://mallix.posterous.com/16273191

  4. That’s a little close for comfort, whether Biblioteq is better looking or not.

  5. great art direction

  6. At the risk of sounding like a hater, this campaign (if you can call “same ad 3 times” a campaign) doesn’t work for me on a couple of levels:

    First of all, I struggled to link the “mind-blowing” visual and the pay-off line (Feel Inspired). They seem like two different ideas to me. Maybe a headline would have helped me connect the thoughts.

    It also seems odd that a cutting edge creative bookshop like Biblioteq would choose to style the characters in its ads like characters from a 60s sitcom. Call me literal, but I reckon something more contemporary would have been better.

    Like the photography and art direction though!