Love these ads by Fox P2 for Biblioteq, nice one guys! And seeing that advertising should speak for itself I’m not throwing a pun in here, although it was rather tempting 😉
Creative Director: Andrew Whitehouse
Creative Director: Justin Gomes
Art Director: Peter Walker
Producer: Kirsten Clarence
Photographer: Bruno Bossi
Nice art direction, but the ideas are all identical, would have been better to see new conceptualisations for each ad.
Ja, I agree, the idea is weak, but very beautiful, well shot Bruno Bossi!
It’s a very compelling campaign – altho it reminds me a lot of an image I “FFFound” a while ago: http://mallix.posterous.com/16273191
That’s a little close for comfort, whether Biblioteq is better looking or not.
great art direction
At the risk of sounding like a hater, this campaign (if you can call “same ad 3 times” a campaign) doesn’t work for me on a couple of levels:
First of all, I struggled to link the “mind-blowing” visual and the pay-off line (Feel Inspired). They seem like two different ideas to me. Maybe a headline would have helped me connect the thoughts.
It also seems odd that a cutting edge creative bookshop like Biblioteq would choose to style the characters in its ads like characters from a 60s sitcom. Call me literal, but I reckon something more contemporary would have been better.
Like the photography and art direction though!