Meca Short Film Festival

Alfred Hitchcock launches new bladder free Film Festival

Meca Short Film Festival

It’s not often that we feature international work, but every once in a while we’ll do the odd post. Check out this funny campaign for MECAL, a short film festival in Barcelona. It was done by Atletico International in Barcelona and the ads ran in VICE Magazine Spain.

Alfred Hitchcock said that the length of a film should be directly related to the endurance of the human bladder. Which was their inspiration for their last campaign for MECAL, Barcelona Short Film Festival. From now on, the first bladder friendly festival.


We hope you like it!


Advertised brand: Mecal
Advert title: Bladder

Advertising Agency: Atletico International, Barcelona, Spain
Agency website:
Art Director: Héctor Vilar, Cristina Mascort
Copywriter: Alberto García Orte, Marc Sánchez, Marta Caseny.
Production Company: Garage Films
Director: Bungalow
Print: Vice Magazine Spain

Between 10 and 5