03 May B-cycle – Bike Sharing Website by Hellocomputer
B-cycle is bringing bike-sharing to the United States, as well as being an initiative backed by three world-class organizations: Humana, Trek and Crispin Porter + Bogusky. All three share one common goal: Cultural change- B-cycle will change the way you get around and that will change our communities. HelloComputer believe strongly in this ethos, making this the perfect project to contribute to.
With an increasing consciousness of eco-friendly practices, HelloComputer and Crispin Porter + Bogusky are confident that this initiative has the legs to alter mind-sets as well as make a global impact, with a bit of luck all the way to the southern hemisphere.