Halls – Free your voice

Here’s the latest Halls ad, fresh out of Ogilvy Cape Town. It’s already receiving quite a bit of attention online (probably due to Squirrels rad dance moves). Here’s a bit from the press release:

In keeping with the brand’s “Free your Voice” proposition which goes beyond soothing irritated throats, the commercial demonstrates how Halls can give consumers the confidence to speak and be heard – giving them a voice. The ‘squirrel’ campaign not only builds on this proposition, but also ties in with the football fever that’s currently sweeping South Africa.

Between 10 and 5