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Solo Ignite 1

Indigo and Bester Burke launch Solo Ignite via a chat room.

Solo Ignite 1

Indigo and Bester Burke used chat site ChatRoulette to launch Solo Ignite – the new fragrance in the Lenthéric Solo range.ChatRoulette is a social networking service that lets you chat, via webcam, with an endless stream of strangers from around the world. When a new face pops up you can choose to either chat or click “next” and instantly call up the next chatter on the list. Male staff members at Bester Burke put Solo Ignite to the test and the resulting scenarios were made into TV ads.



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