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BBC 2010 world cup trailer

BBC’s 2010 World Cup Trailer – Rainbow Nation

[youtube]http://www.youtube.com/watch?v=96clLKqIaPs[/youtube]

This trailer was made for the BBC to advertise their broadcasting of the Fifa 2010 World Cup. The campaign is by London creative agency RKCR. It’s quite interesting to see what a foreign company came up with to portray South Africa.



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