31 May A Life Wrecked – Brandhouse Drive Dry initiative
This hard-hitting message is an old one by FoxP2 for Brandhouse’s Drive Dry initiative. This installation was placed at last year’s Whisky Live Festival to urge people against driving home drunk.
Brandhouse liquor company’s Drive Dry initiative wanted those attending the Whisky Live Festival to be discouraged from driving home under the influence. The personal belongings of Heather Cosser – a woman killed by a drunk driver – were collected from her family. Her belongings were crushed with an entire car in a heavy-duty compressor. An installation was created to dramatise that drinking and driving wrecks more than just your car.
Advertising Agency: FoxP2, Cape Town, South Africa
Creative Directors: Andrew Whitehouse, Justin Gomes
Art Director: Reijer van der Vlugt
Copywriter: Justin Osburn
Published: November 2009