SANCA Print campaign by Lowe Bull

A recent print campaign for the South African National Council on Alcoholism and Drug Dependence from Lowe Bull, Cape Town illustrates the dangers of drinking to pregnant women while pregnant. Foetal alcohol syndrome does not only cause physical birth defects, but can also cause psychological damage.

The credits are as follow, and the rest of the campaign is below

Executive Creative Director: Kirk Gainsford
Creative Director: Alistair Morgan
Art Director: Cameron Watson
Copywriter: Simon Lotze
Photographer: Dawid Wapenaar

Between 10 and 5