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DStv 3D commercial

Luma Animation with Ogilvy create a 3D ad for DStv


Luma Animation and Ogilvy Johannesburg worked together to create one of the first Stereoscopic 3D Cinema commercials in South Africa. The 65″ fully animated commercial for the DStv brand is shown in 3D cinemas nationwide. Up to 15 people worked on the project at Luma and more at Ogilvy, the credit list is as follows:

Ogilvy Johannesburg
Art Director – Chantelle dos Santos
Copywriter – Dan Parmenter
Creative Director – Jonathan Beggs


Paul Meyer – Director
Werner Ziemerink – Head of 3D
Martin Sen – Animation Supervisor
Erik Kruger – 3D Animation and rigging
Tim Morar – Lighting
Athanase Georgellis – 3D Animation
Jason Cullen – 3D Animation
Chaduka Phiri – Modeling and 3D Animation
Ruaan Grobler – 3D Animation
Charl Smit – character designer and concept artist
Brendan Noeth – concept art and texturing
Ryan Crocker – 3D animation
Nicola Shackleford – Producer
Gerhard Painter – Compositing
Chris Wieffering – Compositing
Johan Scheepers – Compositing
George Bergh – IT

Go to the Luma blog for a behind the scenes look at what goes into an animation like this one. Pretty amazing.

Between 10 and 5