Inside Madonna's head

Exclusive Books – Peepholes

Inside Madonna's head

This campaign by Ogilvy Johannesburg won a bronze at this year’s Cannes Lions advertising festival. The ad promotes Exclusive Books’ biography section by letting people peak into the heads of celebrities.

Description: The peephole poster boxes were used as front of store window posters to entice passersby to interact with them and as a result, come into the store to delve through the biography section. The posters of famous and infamous people invited people to take a peek into their minds through a peephole on the poster. When the viewer took a look inside they experienced a beautiful 3D set depicting the inner workings of the mind of the person whose picture adorned the box.

Creative team
Chief Creative Officer: Fran Luckin
Executive Creative Director: Fran Luckin
Creative Director: Mike Martin/Bridget Johnson
Copywriter: David Kreuger
Advertiser’s Supervisor: Fred Withers
Account Supervisor: Caree Ferrari
Producer: Greg Pentopolous -Oaktree Studio
Art Buyer: Shirley Wagner
Art Director: Mike Martin/Ian Broekhuizen
Illustrator: Flip Hutton/Jo Dal/London Models
Photographer: Pierre Peters
Typographer: Mike Martin/Ian Broekhuizen

Between 10 and 5