15 Jul Conduit for SARS
Some beautiful work by Cape Town based production company Conduit. Read all about it:
Conduit brings to life this ambitious board for SARS and their advertising partner Y&R Johannesburg. Featuring over 16000 individual signatures, the technically intricate film delivers a strategic facelift to SARS’s imaging and audience engagement. The spot which cleverly portrays the power of the protagonist and in this case tax payers signature to literally build infrastructure, is winning local and international praise for the brand, the agency and director.
‘Working closely with the agency from conception, was a welcome process that we always encourage’ comments director Marc Ziman. ‘One Conduit firmly believes in when it comes to achieving high expectations on visual concepts. Together we were able to fully develop the technical parameters, design and story telling to deliver a premium piece of communication for this blue chip client.’