POWA a neighbourhood experiment

POWA – A neighbourhood experiment


Something by Ogilvy Joburg to make you think.
This social experiment was carried out using hidden cameras in a townhouse complex in Johannesburg. Don’t condone violence by doing nothing. If you or anyone around you is experiencing domestic abuse please call the POWA helpline on 083 765 1235 or visit www.powa.co.za Counseling services and support is available.

Creative Director: Fran Lukin
Art Directors: Renier Zandberg, Robyn Bergmann
Copywriters: Taryn Scher, Catherine Conradie
Director: Jonty Fine

Between 10 and 5