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Cup-A-Soup billboard

Steaming Cup-A-Soup billboards

Cup-A-Soup billboard

This billboard advertising Knorr Cup-A-Soup sachets is one of a few around the country that have been designed to release steam at certain times of the day. Apparently drivers-by have been calling the fire department worried that the billboards are on fire. If you want to see some steamy soup action for yourself make sure you are driving passed the Greenstone Mall (Edenvale), on the NI Western Bypass, on Grayston Drive or on Beyers Naude Drive in Johannesburg, on the N1 in Cape Town or on Durban’s West Street. Steam pours out of the billboards daily from 12-2pm and 4-8pm.

Pic via

Does anyone know of an agency responsible for this?

Between 10 and 5