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New Lexus Print Ads

Just received these interesting adverts from Lexus, looks like they are trying to make a strong statement to some of their competitors…

Reminds me of the Beat the Bendz ads of the 90’s.

UPDATE: Check out the TVC here:

[youtube]http://www.youtube.com/watch?v=1OOwDIe3vw4[/youtube]

UPDATE: Looks like Lexus has also updated their website with this! Check it here.

Another image below the fold.



Between 10 and 5