New Lexus Print Ads

Just received these interesting adverts from Lexus, looks like they are trying to make a strong statement to some of their competitors…

Reminds me of the Beat the Bendz ads of the 90’s.

UPDATE: Check out the TVC here:

[youtube]http://www.youtube.com/watch?v=1OOwDIe3vw4[/youtube]

UPDATE: Looks like Lexus has also updated their website with this! Check it here.

Another image below the fold.

Agency

Agency

5 Comments

  1. saw the TVC for this campaign for the first time last night. brilliant.
    hope its starts a war hehe

  2. naughty naughty!!

  3. Clever. I like it, but I bet the ASA won’t.

  4. Balls all what I can say