New Lexus Print Ads

Just received these interesting adverts from Lexus, looks like they are trying to make a strong statement to some of their competitors…

Reminds me of the Beat the Bendz ads of the 90’s.

UPDATE: Check out the TVC here:


UPDATE: Looks like Lexus has also updated their website with this! Check it here.

Another image below the fold.




  1. saw the TVC for this campaign for the first time last night. brilliant.
    hope its starts a war hehe

  2. naughty naughty!!

  3. Clever. I like it, but I bet the ASA won’t.

  4. Balls all what I can say