This ambitious and exciting campaign is the brainchild of husband and wife team, Phillip and Jade Carlisle. They came up with the idea of Global Moguls after working on Blast Beat – an educational programme run in schools and colleges to find and educate potential musicians. The initiative is backed by multi-millionaire investor Simon Dolan. Klipdrift & Cola is presenting Global Moguls in South Africa. The big idea – Global Moguls is a web-based talent search for the next great unsigned band. What’s unique about the search is that it’s not only about the band but is also a launchpad for the entire creative team behind the band. The people responsible for the band’s identity from their logo to their photography to their music video. Want to know how it works?
Teams of creatives find unsigned bands to collaborate with, or an unsigned band finds a team of creatives to work with. Together they work through a series of music and media industry related tasks, starting with a rough-cut video and single track, moving to photography, design and finishing with a full-length music video.
A team/band collaboration gets their own profile page on the Global Moguls platform, where they upload their work.
The team then recruits fans through viral marketing and social media such as facebook, twitter, myspace and Youtube. Fans have to vote, rate and comment on the tasks as they are completed during the contest. The first critical task is to get the 500 “YES” votes required from the fans to progress past task 1.
The winners in design, photography, marketing and videography receive product prizes from Apple, as well as the opportunity to work with Sacha Waldman on a music video featuring the winning band, which will be premiered on MK. Sacha has worked with artists such as 50 Cent, Eminem, Jay-Z and Bowie. The 6 top-rated bands progress to a live music event to be hosted at Ratanga Junction headlined by Jack Parow.
The band that emerges as the eventual winner wins cash through sponsored downloads of their winning track, a management contract and a professional music video directed by Sacha Waldman. Global Moguls will also find these bands endorsements, sponsorships, live tours and other opportunities.
The South African leg of the competition has been launched with more than 500 bands and creative teams already signed up. Registration closes on 31 July. The UK competition follows in September.
The site is by Cape Town digital agency Runtime. www.runtime.co.za