This is the latest campaign out of Saatchi & Saatchi Cape Town for Saldanha Pilchards. The print campaign emphasizes the health benefits of eating Saldanha Pilchards by turning Cape fishermen into well-known characters. Popeye for strength, Superman for energy and Einstein for brain power.
Advertsing Agency: Saatchi & Saatchi, Cape Town, South Africa
Advertised Brand: Saldanha Pilchards
Creative Director: Anton Crone
Art Director: Jenna Barbe
Copywriter: Sammy-Jane Thom
Digital Artist: Paul Hudson
Photographer: David Prior