DRAFTFCB Cape Town made use of the hype about missing tiger Panjo for a tactical ad for one of their clients, Savanna.
They say, ‘With all the hype in the press and on TV news about Panjo the missing Bengal Tiger, we couldn’t let this golden opportunity pass us by. This began virally and has appeared as a banner on all IOL’s stories relating to the tiger.’
Writer: André de Wet
Art Director: Declan Sharp
ECD: Glynn Venter
Creative Chairman: Francois de Villiers
Latest news is that Panjo has been found.