06 Aug Filippo Berio by Power of 9

Just in time for lunch. This is the work that strategic branding agency Power of 9 has done for Filippo Berio olive oil. The brand is the top selling olive oil in the UK and US and is now available in SA. Their concept for the campaign is ‘Fall in love with food’. They describe the print ad as ingredients rising from the bland salad to form a vibrant and colourful ‘person’ who embraces her olive oil lover in a passionate dance. Filippo Berio’s passion for food is captured in the love affair between the two. For the website, Power of 9 created an interactive, illustrated space that is Filippo Berio’s kitchen.

Credits for campaign:

Daryl Glass – Creative/Art Direction

Catherine Herbst – Copywriting

Ralf Broemer – Illustration

Cape Town Media – Development

Chaz Williams – Photography