10 Aug Y&R get painting for Wii Sports
Y&R Johannesburg painted 208 practice walls at schools, clubs and housing complex’s to look just like the screen when playing Nintendo’s Wii Tennis. This was done ‘to demonstrate that playing tennis on Nintendo Wii’s Sports game is better than on the courts themselves.‘ I think that is debatable but the campaign idea is a smart one.
Chief Creative Officer – Michael Blore
Executive Creative Director – Liam Wielopolski
Art Director – Bruce Murphy
Copywriter – Eric Wittstock