Thanks Spark – new campaign site for Chevrolet Spark

Thanks Spark - ChooseCharacter

Stonewall+ created the Thanks Spark campaign site for the Hot New Chevrolet Spark that encourages people to give thanks to their friends and loved ones while providing them with access to information about the newly released Chevrolet Spark. It is a humouristic campaign that taps into some of the typical South African stereotypes to provide consumers with a fun, engaging and socially integrated means of finding out about the new car. Users are able to create thank you messages using one of four different characters, include one of the four dances available, and select from the prerecorded voice messages or use their own custom message, which they can share via email, Facebook or Twitter. These thank you messages are then delivered to the recipient in a novel and funny way.


Adele Milana – Account Management

Tanja Mayr – Project Management

Joelle Snaith – Storyboarding, Interface design and Animation

Carrie Linder – Script and Copywriting

Nicolas Rix – Character Illustration & Animation

Rigard Kruger – Technical Planning, UX, ActionScripting

Tim Smith – ActionScripting

Harold Durnez – Animation

Daniel Eppel – Sound Production

Nik Rabinowitz – Voice-over

Brett Reid – Back-end Development

Gerhard du Toit – HTML/CSS Coding

Adam Whitehouse – Creative Direction

Andy Ellis – Creative Direction

Click through to see more screenshots of the site or visit it yourself at

Between 10 and 5