Stonewall+ created the Thanks Spark campaign site for the Hot New Chevrolet Spark that encourages people to give thanks to their friends and loved ones while providing them with access to information about the newly released Chevrolet Spark. It is a humouristic campaign that taps into some of the typical South African stereotypes to provide consumers with a fun, engaging and socially integrated means of finding out about the new car. Users are able to create thank you messages using one of four different characters, include one of the four dances available, and select from the prerecorded voice messages or use their own custom message, which they can share via email, Facebook or Twitter. These thank you messages are then delivered to the recipient in a novel and funny way.
Credits:
Adele Milana – Account Management
Tanja Mayr – Project Management
Joelle Snaith – Storyboarding, Interface design and Animation
Carrie Linder – Script and Copywriting
Nicolas Rix – Character Illustration & Animation
Rigard Kruger – Technical Planning, UX, ActionScripting
Tim Smith – ActionScripting
Harold Durnez – Animation
Daniel Eppel – Sound Production
Nik Rabinowitz – Voice-over
Brett Reid – Back-end Development
Gerhard du Toit – HTML/CSS Coding
Adam Whitehouse – Creative Direction
Andy Ellis – Creative Direction
Click through to see more screenshots of the site or visit it yourself at www.thankspark.co.za
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