This short movie was created for MINI Countryman by Luma. It was directed by Chris Wieffering and Jason Cullen. This is what Jason said about the project:
We decided to try something different, so leaving the world of animation and design for a brief moment; we went out and shot a “Road trip” video with the new MINI Countryman. This was a campaign for MINI that followed 4 friends and their adventures to the soccer world cup. It was by no means an easy task, as we had to be super careful as this was the only MINI Countryman in South Africa. We shot 16 locations in 3 days.