[youtube]http://www.youtube.com/watch?v=ZiGgh0ULdSo[/youtube]
A video showing the thinking behind the campaign by 4D Johannesburg for Pnet job portal and the results.
Credits:
Creative Director – James Daniels
Art Director – Roberto Adamo
Copywriter – Jeff Harvey
Production Company – Catapult
Director – Mosese Semenya
Producer – John Vrey
This is a bit of a rip off of those ads with the people behind the vending machines.
http://adsoftheworld.com/media/ambient/jobsintown_de_petrol_pump
Shelve that, it’s identical.
Yup Mike, exactly what I thought.