Tropitone-Public-bench

Tropitone sunless bronze – public benches

Tropitone-Public-bench

A very interesting and bold ambient idea by morrisjones&co for Tropitone Sunless Bronze. They tell us about the piece:

Tropitone Sunless Bronze is a self-tan product that allows you to have perfectly tanned skin all year round. In order to stand out in a new era, we tactically spray-painted benches in public areas with the words, “Nie-Blankes” (Non-Whites)– a symbol typical to that of the old South Africa. Being such a strong symbol, it not only grabbed the attention of passers-by, but made a very strong impact. With the product logo sprayed onto the concrete at the bottom of the bench, it is very evident that thanks to the efficacy of the product, you will no longer have white skin.

Attention-grabbing, don’t you think?

Credits:

Executive Creative Director – Angel Jones

Creative Director – Margarita Karvouniaris

Art Director – Bernie da Silva

Copywriter – Michelle Kreuiter