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Morewood Mountain Bikes new logo

I’ve been a bit of a sucker for nice mountain bikes, and have looked fondly to local frame manufacturers Morewood to see what they get up to. Having decided that their old logo needed a bit of a spruce us, Sploosh Digital were commissioned to create the new logotype and look… and this is what they came up with.

The original logotype, designed by Trevor Swart about 8 years previously, was looking dated. The new brand needed to reflect the changes that are going on at Morewood Bikes, without making a complete departure and alienating their existing fan-base. The studio worked on the project collaboratively over the period of a few months, first refining the logotype, and then tackling the mark – which is without a doubt the most challenging hurdle of any rebranding project. Let them know what you think.

Via African Digital Art

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